Most marketing problems get misdiagnosed. A strategy gets torn up when the real culprit is a leaky funnel — a build, a tracking setup or an automation quietly bleeding conversions underneath. So I diagnose before I prescribe. Sometimes the funnel needs patching; sometimes the course really does need to change. Guessing is what costs money — a ground-up redesign bought to fix what was actually a messaging problem, or an automation that never got wired in.
The work sits in the gap between marketing and engineering: one person who scopes the campaign, ships the site, instruments the tracking and wires the automation that makes it all run. No juggling three agencies. No six-week handoffs. No pretending to be bigger than I am. Years on lean teams shaped that — wear whatever hat the outcome needs, outgrow the remit without being asked, ship the fix instead of booking another meeting about it. And I've been fully remote since long before Covid made it normal: by choice rather than circumstance, and never treated as a perk.
Thirteen years · every corner
One marriage, two country moves, four region moves and a house. Traditional and performance marketing both, the theory learned as thoroughly as the tools: client ad accounts, print and web design in Photoshop and InDesign (certified), photography, a conversion-rate optimiser stint inside a market research firm, and e-commerce SMEs built and scaled.
Founder — AceFunnels
The four-person funnel agency I founded and ran: webinar funnels drawing accredited investors for US coaching and real-estate brands, and a full e-commerce overhaul for a nutraceuticals company.
In-house — high-growth SaaS
These days I own the web infrastructure of a subscription-commerce platform, custom HubSpot modules and all.
Always sharpening
HubSpot qualified · formerly a Keap Certified Partner — and an avid reader and serial course-taker, because this discipline doesn't sit still.