A-Z Of Content Marketing (Infographic)

The A-Z of Content Marketing Infographic Content marketing is something I recommend to all of my clients. The clients that take this advice on board don’t often look back as the results speak for themselves. This content marketing infographic by pagetraffic shows just how useful content marketing is, also providing some excellent resources and idea for how you can boost your content marketing strategy.  

Secure your website or lose your traffic – Google is serious about security

https secured websites

What’s changing? From Googles web blog For the past several years, we’ve moved toward a more secure web by strongly advocating that sites adopt HTTPS encryption. And within the last year, we’ve also helped users understand that HTTP sites are not secure by gradually marking a larger subset of HTTP pages as “not secure”. Beginning in July 2018 with the release of Chrome 68, Chrome will mark all HTTP sites as “not secure”. Stop what you’re doing. If you’re on chrome – look up at the URL bar – to the left of the bar where the URL address is entered – you should see that this website is secure!   Depending on your knowledge of HTTPS vs HTTP, whether you have an account you log in with or pay with then it might give you some added trust & faith in the website and brand that follows the padlock. Of …

Stop using the ‘Boost post’ button. Here is what to do instead

Stop using the 'Boost post' button. Here is what to do instead

Why the Facebook Boost Button is a waste of money     Facebook has become a pay to play platform for most businesses and with the rollout of the Facebook engagement bait algorithm update, this doesn’t look to be changing anytime soon. Watching that organic reach fail to make any impact week after week, it can be tempting to hit that ‘Boost’ button – but you shouldn’t and here is why It’s a waste of money It’s fairly common in the web industry to hear business owners running their own Facebook pages say Facebook adverts are a waste of money. The problem here is that their experience of Facebook advertising is limited to that boost button. The boost section actually offers a very limited targeting approach for advertising and compared to Facebook’s actual advertising tools or Googles. When you spend money on Boosts with limited targeting you’re essentially treating your marketing …

5 of the best Google Chrome Extensions To Try Right Now

Chrome Web Browser 2

5 of the best Google Chrome Extensions to try right now Chrome extensions serve a variety of purposes but this list will speed up & optimise your workflow. Each extension listed can either vastly speed up your workflow or serve Strict Workflow For anyone who suffers from procrastination or needs help focusing on tasks. The strict workflow time management strategy forces you to focus on your work for 25 minutes. After the 25 minutes are finished you can have 5 minutes to unwind and spend time on social media etc. The extension is pre-loaded with a list of popular distracting websites and you can add more websites or add a ‘whitelist’ of websites you’re only allowed to visit during that time period. Once the timer is started you can’t undo it without uninstalling the extension or restarting the browser. If time management and optimisation is your thing then you might …

10 Foolproof Security Tips For WordPress

Security tips for Wordpress

Foolproof security tips for WordPress Website security is often an afterthought for most business owners with everything else you have to manage between advertising, accounting, sales and more. It is however still one of the most vital aspects of running a website and especially eCommerce businesses. So what contributes to poor WordPress security? First time WordPress designers or Business Owners going at it themselves Http instead of https Poor security practises – reusing passwords across multiple websites, writing down passwords and failing to store them securely. Website owners connecting to their admin in public areas / public wi-fi. Failing to set up malware/firewalls on servers Using poorly secured website servers/web hosts Failing to take precautions against BruteForce attacks Not maintaining a blacklist Debatable – Leaving the WordPress admin URL as the default. What are the consequences of poor security? Website databases including customer information will be at risk Website risks being …

SEO Glossary 2019

The SEO Glossary

Essential SEO terms 301 – Permanent server redirect – 301’s are vital for SEO as they maintain the ‘link juice’ that has been built up over time. Anytime you change the wording of the URL ‘slug’ you should add a 301 redirect to the new URL – also vital if you’re changing to a new URL. 404 – A dead page caused by an incorrect or out of date link, 404’s are most commonly caused by dead links. Things that could cause a 404 error The user has attempted to navigate the website manually by typing in the URL manually and has mistyped or guessed incorrectly a page. Web page has been moved or deleted Admin has misspelt the URL in the navigation or linked image etc. Fixing 404’s is vital for improving any websites SEO as they count as negative factors in the ranking algorithms. Alt text – Important for SEO as …

WordPress comment spam – Why do people do it?

Wordpress comment spam - why do people do it?

If you’re a new WordPress owner, you might not have set up the necessary anti-spam measures to ensure your website notifications and even more annoying – emails aren’t spammed every day with comments varying between attempting to look legitimate, to plain obvious bot spam. Why do people use bots & software for WordPress Comment Spam? When you add your comment to a website with a profile built up including your name, business URL & email address. It adds an additional backlink to your website and can be part of a successful link building strategy if done right. It should not, however, be the main source of incoming links to your website nor should you set out to leave out ‘X’ amount of comments each day as part of a strategy as Google will pick up on it and consider it spamming.  The comment spam software you see is a result of …

Full Guide to: What is Content Marketing?

Content is king

What is content marketing In order to understand content marketing from a business perspective, you have to understand that every potential user entering your website is a potential lead or customer. Once you understand this simple fact, you can understand why content marketing is a hugely valuable & often free method of reaching customers and converting them on your website with effective sales funnels. So what is Content Marketing?  Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action. Almost every service or product available in the world is there to solve a problem. As such in 2018 and for the last 20 or so years, with the introduction of the global brain hive that is the internet, people have been able to search for solutions for their …

WordPress vs Wix – Which is better?

Wordpress vs Wix

WordPress vs Wix Which is better? Unless you’ve paid in the tens of thousands or maybe even hundreds of thousands – chances are you’re running websites on CMS – content management systems like Squarespace, WordPress or Wix. Each of these have pros & cons. Which we’ll explore below. About WordPress     It’s important to realise that WordPress.com isn’t the same as WordPress.org. WordPress.com is the companies own website with its own hosting & packages. It’s much more limited than wordpress.org because .org is open source and web developers can move it on to high performing servers. WordPress websites makeup at least about 25-26% of the internet today and are by far the best content marketing CMS owing to being built for blogging. WordPress is highly optimised for SEO & is suitable for small-scale businesses to large-scale businesses. It does, however, require some technical knowledge to make the most of its …

Instagram grows whilst Facebook folds – instagram news and business tips

Instagram news and tips

Instagram news update Ok so maybe Facebook is quite a long way off folding just yet, however, your Facebook advertising methods are probably getting a bit tighter without spending money on ads thanks to the latest Facebook algorithm changes. So now is the time to really start investing time & money in other areas – personally, we recommend your own website – after all you don’t really own a Facebook page, Instagram page or twitter page. They own those pages with your name on it.   However,if you are exploring new networks and you’re not already on Instagram – (you really should be) now is definitely the time to start moving over. Instagram is a visual network with high engagement rates and is by far one of the best methods of spreading brand awareness thanks to Instagrams hashtags. What’s even better is Instagram has updated its algorithms to allow users …