Why is SEO important?

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Why is SEO important?    SEO or Search engine optimisation is vital for any size of business that wants their website to succeed online but you might be asking why? Why should I invest money in something I can’t see immediate results from? You might be saying something along the lines of… “I’ve already invested money in a website and someone runs a social media platform for me so that’ll be enough.” Well, unfortunately, it’s not if you want to grow online or make the most of the potential of your online ability. An effective SEO campaign could result in anything from an extra 5-10% of sales to tripling your business’ performance over a few years.   SEO in action   Let’s use the example of an organisation that has just lost an employee to maternity or another company has headhunted their employee. The work this employee did is vital to their …

Beginners Guide: Responsive web Design

Why Responsive Web Design in 2018

Beginners Guide: Responsive Web Design If you grew up with the internet or were around a bit before it became mainstream. It might be hard to keep track of the continuing changes to website design, internet trends, apps all that good stuff. Responsive web design has become vital in the last few years since smartphones and tablets, in particular, have begun to dominate the market. This produced a headache for website owners who had created their websites in the 90s. the early 2000s or even early this decade! These websites simply weren’t designed with mobile devices in mind. Remember phones didn’t use to be this smart! To combat this, web developers started designing with responsive column based design, so the website could reshape for any device. This is how the term ‘responsive web design‘ came into being.   Why is Responsive web design so important? Having responsive web design is recommended …

Facebook Engagement bait will soon be a thing of the past

Facebook engagement

Facebook Engagement bait will soon be a thing of the past Starting last month (December 2017) Facebook has changed its algorithms to punish businesses that use Facebook engagement bait techniques. As a result of this, those who continue to post these kinds of posts will see their Facebook organic reach further throttled. If you do any kind of marketing on Facebook already, you know how limited organic reach already is. What are Facebook Engagement posts? Like & Share to enter to win a ______   React based Posts (Like this if you’re a _____ – Heart this post if you’re a ______ )   Vote Baiting (Image broken into sections, sections can be voted on with different emojis)   Tag baiting – “Tag a friend that could do with ______ – Tag a friend that could do with reading this post etc. Comment Baiting – “Comment ____ if you agree! – …

Full Guide to: What is Organic Traffic?

What is organic Traffic SEO

Full Guide to: What is Organic Traffic? Industry terms can be confusing to the average business owner but when it comes to growing your online presence and brand, there are a few terms and meanings you would do well to learn. Industry Traffic terms Organic Traffic Social Traffic Referral Traffic Paid Traffic    Each of these methods are used in growing your online presence. Some are more useful in circumstances than others but for this article, we’ll be focusing on what is organic traffic and how can we improve the amount your website is receiving So what is organic traffic?   Organic traffic is customers/leads that have found your website naturally through a search engine such as Bing, Google or Yahoo. It’s the complete opposite of Paid traffic and the main goal of any legitimate SEO campaign is to improve the growth of organic traffic over time.   Organic traffic is …

What The Heck Is Black Hat & White Hat SEO 2018

White hat vs black hat seo

What The Heck Is Black Hat & White Hat SEO? You’ve probably heard the terms White Hat & Black Hat SEO thrown around before. You might have even had a few spammy emails in your inbox mentioning them, most business owners have a fairly poor grasp of what SEO even is, so why would you need to know about the specifics? Failing to understand the difference or worse, investing in the wrong service for the wrong business could be catastrophic for your business’ online presence, resulting in the complete loss of organic growth (free traffic) for your website after being added to Google’s dreaded blacklist.   What is Blackhat SEO? ( And why you should avoid it ) Blackhat SEO is known by many terms but it was frequently used in the early years of the internet as a quick way of boosting your way up the search engines in …

Blog or website – What’s the difference?

Blog or website

Should I have a blog or website? Every blog is a website but not every website is a blog. You can have a website but not have a blog. Blogs are fantastic for content creation and marketing but it’s another thing to work on. Whats in a blog? Blogs are essentially electronic journals available for everyone to see (unless you make them private). The posts are categorized into sections, have authours & timestamps for easy navigation. Advantages of blogs Fantastic content marketing – according to Hubspot, websites with active blogs are 13 times more likely to see a positive ROI than those websites that do not. Increase the engagement rate of your website. Having great shareworthy content is a huge plus for your website. Users are more likely to share your content on social media or blog about it themselves. Blog consistently and often. It’ll result in your website climbing …

1.4 Billion passwords hacked in December 2017

Wordpress security alert

1.4 Billion passwords hacked   Over 1.4 Billion passwords were hacked across numerous websites in early December and pasted on the dark web. Hackernews confirmed this became common news after being posted on Reddit. It’s also been confirmed these passwords have been not only been verified but have been pasted into plain text for anyone to use. Wordfence has also confirmed the news and has recommended users upgrade to their premium version which includes the list of the hacked passwords in their password strength measuring test. These passwords were likely used in the brute force attacks that occurred during an odd spike in December. Am I at risk? As always, Creative Wavelength recommends you use a strong password at minimum incorporating multiple special characters & caps that you can still remember. I also recommend you change your passwords since this news & use a unique password for each website. Especially for …

How will GDPR compliance affect my online business?

GDPR compliance

First off before the general data protection regulation or GDPR for short, sounds too intimidating it’s essentially a revamp of the data protection act of 1995. It’s also regularising and combining multiple agencies into one to ensure European citizens have better online rights. Much of the current guidelines are similar to the data protection act of 1995, the difference? Now you’re much more likely to be fined huge amounts of money (€20m or 2-4% of global business turnover) if you don’t comply or have a system in place for managing your data appropriately. If you want to read the actual law – click here for an 88-page document! When does the GDPR come into effect? The GDPR is being enforced from May 25th, 2018. This gives you 5 months from now to really ensure you’re ready & not going to receive any surprise fines in the post. We incorporate privacy policies into our …

New Meta description length in 2018

Meta descriptions 2018

Google has released out some recent updates which allow for and some cases override meta descriptions to a maximum of 375 characters, instead of the standard 155 characters limit. Should you use the new meta description length? Well yes… and no.  This new 300 character limit allows for obviously more real estate space on google. Also, an opportunity for further explanation for selling services, listing additional services or highlighting longer snippets from blogs. The problem occurs when other search consoles read your site, it won’t be the same limit so it may lead to some odd looking cut offs if you’ve not prepared or thought about it. Additionally to this, should Google ever revert to the older settings then you’re stuck reverting back all your content. My advice? Ensure your SEO plugins (if on WordPress) is up to date with the latest versions. Then include or writeup the 375 character …

Basic SEO Requirements for Success in 2019 – Updated

Basic website SEO edits for 2018

Basic website SEO Requirements & how to improve your ranking Domain Authority Domain authority is often overlooked or overbought into depending on what way you look at it. Cheap, quick fix SEO companies which no doubt fill your email spam boxes promising the moon and back with next day delivery, often buy in too much. Domain authority means other websites link to your website as a reference or authority in the subject area. The domain authority of the website linking to your website will also affect the ‘boost’ your website receives when linked to ie a council/government website linking to your site will provide a much larger boost than a local blogger with little traffic. Sharing the same or similar industries also plays an important role. I.e if a textile recycler linked to this website – a web design company – the benefit would be minuscule compared to if a web hosting …