This article is more than just a few links to some web page speed test tools, it’ll also explain why they’re good and how you can use them to improve your web page speed loading time. When it comes to ranking your website on Google, there are some very complicated algorithms which factor in more signals than the average mind could begin to comprehend, just ask the US Congress if you don’t believe me. One factor you can definitely control however and plays a huge role in not only in your websites desktop & mobile ranking but also in the user experience is your web page speed. Important to note When measuring your website speed, you’ll see conflicting results across numerous websites in terms of page score and time. This isn’t a sign of the speed testing tools being incorrect or inconsistent, they’re just measuring for different things. DIY website …
What is a domain? Including 3 useful tips you should read BEFORE buying
With any new client looking for a website, one of the first priorities we always have is picking and choosing a domain. Based on your digital experience, you may already know all there is to know about domains, TLDs, DA and much more and if this is the case. This is not the article for you. This article is for those who might understand some basic concepts of what domains are for but want a little more research before they choose one and want to prevent stress and save money! What is a domain and why do I need one? Your domain is a bit like your vehicle registration plate in the car scene, it’s how other drivers (customers/competitors/clients) recognise you and it’s how the authorities keep a track of you to make sure you’re behaving (Search consoles – Google, Bing). It can include a country code so people know where …
What’s a Website without SEO? SEO Requirements for success
A website that hasn’t been optimised for search engines is a bit like a brochure or a postcard. It might look really pretty and have all the functionality to be a real gamechanger for your business but it’s not really effective and may never be visited by anyone unless you do something with it and if you read on a bit, you’ll understand just why that is. You’ll only get users to look at it if you hand it them directly (direct traffic – giving users URLs – often through traditional marketing such as posters, business cards or as the example of this post – a brochure), if you display it for free in a shop (social traffic – facebook posts / social media/referrals from other websites). Or pay someone to redistribute it in targeted areas where you think it might get results (Paid traffic – Google Adwords, Facebook). So what’s the …
Google Blocks View Image Button – Chrome Extension Developers Respond
Developers implement fix for Googles view image removal within hours of implementation In a bid to combat internet piracy & flagrant copyright that has swept the web for years( just view most 99 designs or paid design competitions for examples), Google has removed the ‘view image’ button from Google images so users can’t see the original high-quality image. As the thumbnail isn’t the same quality as the original the idea is this will prevent users stealing images. The problem with this, however, is change is a hard thing to force on the internet even if you’re a corporate giant like Google and ironically enough it’s developers using their own browser against them to fight this change, using Google Chrome extensions to reinsert the view image button back into Google. What do I need to know about Copyright? It’s illegal to reuse others images without permission or modification. If you need to use …
What to Look for in your Basic Business Website
What to look for in your basic business website Every company needs a basic business website at the very least. Having a Facebook page or other social network page alone is not enough – especially when you consider that you’re at the mercy of these companies should they change their algorithms or shut down. The problem however for most small business owners is knowing how much to invest, what features they should have and this on-going mystery that is SEO. So what features should your basic business website have? Analytics Your website should have some form of Analytics setup. Afterall why would you invest in a website if you’re not going to take advantage of the most powerful feature this form of advertising has over the traditional methods? You can take the time to learn the lingo yourself or hire someone else to manage your analytics & SEO coverage. With …
Secure your website or lose your traffic – Google is serious about security
What’s changing? From Googles web blog For the past several years, we’ve moved toward a more secure web by strongly advocating that sites adopt HTTPS encryption. And within the last year, we’ve also helped users understand that HTTP sites are not secure by gradually marking a larger subset of HTTP pages as “not secure”. Beginning in July 2018 with the release of Chrome 68, Chrome will mark all HTTP sites as “not secure”. Stop what you’re doing. If you’re on chrome – look up at the URL bar – to the left of the bar where the URL address is entered – you should see that this website is secure! Depending on your knowledge of HTTPS vs HTTP, whether you have an account you log in with or pay with then it might give you some added trust & faith in the website and brand that follows the padlock. Of …
10 Foolproof Security Tips For WordPress
Foolproof security tips for WordPress Website security is often an afterthought for most business owners with everything else you have to manage between advertising, accounting, sales and more. It is however still one of the most vital aspects of running a website and especially eCommerce businesses. So what contributes to poor WordPress security? First time WordPress designers or Business Owners going at it themselves Http instead of https Poor security practises – reusing passwords across multiple websites, writing down passwords and failing to store them securely. Website owners connecting to their admin in public areas / public wi-fi. Failing to set up malware/firewalls on servers Using poorly secured website servers/web hosts Failing to take precautions against BruteForce attacks Not maintaining a blacklist Debatable – Leaving the WordPress admin URL as the default. What are the consequences of poor security? Website databases including customer information will be at risk Website risks being …
SEO Glossary 2019
Essential SEO terms 301 – Permanent server redirect – 301’s are vital for SEO as they maintain the ‘link juice’ that has been built up over time. Anytime you change the wording of the URL ‘slug’ you should add a 301 redirect to the new URL – also vital if you’re changing to a new URL. 404 – A dead page caused by an incorrect or out of date link, 404’s are most commonly caused by dead links. Things that could cause a 404 error The user has attempted to navigate the website manually by typing in the URL manually and has mistyped or guessed incorrectly a page. Web page has been moved or deleted Admin has misspelt the URL in the navigation or linked image etc. Fixing 404’s is vital for improving any websites SEO as they count as negative factors in the ranking algorithms. Alt text – Important for SEO as …
WordPress comment spam – Why do people do it?
If you’re a new WordPress owner, you might not have set up the necessary anti-spam measures to ensure your website notifications and even more annoying – emails aren’t spammed every day with comments varying between attempting to look legitimate, to plain obvious bot spam. Why do people use bots & software for WordPress Comment Spam? When you add your comment to a website with a profile built up including your name, business URL & email address. It adds an additional backlink to your website and can be part of a successful link building strategy if done right. It should not, however, be the main source of incoming links to your website nor should you set out to leave out ‘X’ amount of comments each day as part of a strategy as Google will pick up on it and consider it spamming. The comment spam software you see is a result of …
Full Guide to: What is Content Marketing?
What is content marketing In order to understand content marketing from a business perspective, you have to understand that every potential user entering your website is a potential lead or customer. Once you understand this simple fact, you can understand why content marketing is a hugely valuable & often free method of reaching customers and converting them on your website with effective sales funnels. So what is Content Marketing? Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action. Almost every service or product available in the world is there to solve a problem. As such in 2018 and for the last 20 or so years, with the introduction of the global brain hive that is the internet, people have been able to search for solutions for their …
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