Stop using the ‘Boost post’ button. Here is what to do instead

Stop using the 'Boost post' button. Here is what to do instead

Why the Facebook Boost Button is a waste of money     Facebook has become a pay to play platform for most businesses and with the rollout of the Facebook engagement bait algorithm update, this doesn’t look to be changing anytime soon. Watching that organic reach fail to make any impact week after week, it can be tempting to hit that ‘Boost’ button – but you shouldn’t and here is why It’s a waste of money It’s fairly common in the web industry to hear business owners running their own Facebook pages say Facebook adverts are a waste of money. The problem here is that their experience of Facebook advertising is limited to that boost button. The boost section actually offers a very limited targeting approach for advertising and compared to Facebook’s actual advertising tools or Googles. When you spend money on Boosts with limited targeting you’re essentially treating your marketing …