Full Guide to: What is Content Marketing?

Content is king

What is content marketing In order to understand content marketing from a business perspective, you have to understand that every potential user entering your website is a potential lead or customer. Once you understand this simple fact, you can understand why content marketing is a hugely valuable & often free method of reaching customers and converting them on your website with effective sales funnels. So what is Content Marketing?  Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action. Almost every service or product available in the world is there to solve a problem. As such in 2018 and for the last 20 or so years, with the introduction of the global brain hive that is the internet, people have been able to search for solutions for their …

Full Guide to: What is Organic Traffic?

What is organic Traffic SEO

Full Guide to: What is Organic Traffic? Industry terms can be confusing to the average business owner but when it comes to growing your online presence and brand, there are a few terms and meanings you would do well to learn. Industry Traffic terms Organic Traffic Social Traffic Referral Traffic Paid Traffic    Each of these methods are used in growing your online presence. Some are more useful in circumstances than others but for this article, we’ll be focusing on what is organic traffic and how can we improve the amount your website is receiving So what is organic traffic?   Organic traffic is customers/leads that have found your website naturally through a search engine such as Bing, Google or Yahoo. It’s the complete opposite of Paid traffic and the main goal of any legitimate SEO campaign is to improve the growth of organic traffic over time.   Organic traffic is …

What The Heck Is Black Hat & White Hat SEO 2018

White hat vs black hat seo

What The Heck Is Black Hat & White Hat SEO? You’ve probably heard the terms White Hat & Black Hat SEO thrown around before. You might have even had a few spammy emails in your inbox mentioning them, most business owners have a fairly poor grasp of what SEO even is, so why would you need to know about the specifics? Failing to understand the difference or worse, investing in the wrong service for the wrong business could be catastrophic for your business’ online presence, resulting in the complete loss of organic growth (free traffic) for your website after being added to Google’s dreaded blacklist.   What is Blackhat SEO? ( And why you should avoid it ) Blackhat SEO is known by many terms but it was frequently used in the early years of the internet as a quick way of boosting your way up the search engines in …