Stop using the ‘Boost post’ button. Here is what to do instead

Stop using the 'Boost post' button. Here is what to do instead

Why the Facebook Boost Button is a waste of money     Facebook has become a pay to play platform for most businesses and with the rollout of the Facebook engagement bait algorithm update, this doesn’t look to be changing anytime soon. Watching that organic reach fail to make any impact week after week, it can be tempting to hit that ‘Boost’ button – but you shouldn’t and here is why It’s a waste of money It’s fairly common in the web industry to hear business owners running their own Facebook pages say Facebook adverts are a waste of money. The problem here is that their experience of Facebook advertising is limited to that boost button. The boost section actually offers a very limited targeting approach for advertising and compared to Facebook’s actual advertising tools or Googles. When you spend money on Boosts with limited targeting you’re essentially treating your marketing …

Facebook Engagement bait will soon be a thing of the past

Facebook engagement

Facebook Engagement bait will soon be a thing of the past Starting last month (December 2017) Facebook has changed its algorithms to punish businesses that use Facebook engagement bait techniques. As a result of this, those who continue to post these kinds of posts will see their Facebook organic reach further throttled. If you do any kind of marketing on Facebook already, you know how limited organic reach already is. What are Facebook Engagement posts? Like & Share to enter to win a ______   React based Posts (Like this if you’re a _____ – Heart this post if you’re a ______ )   Vote Baiting (Image broken into sections, sections can be voted on with different emojis)   Tag baiting – “Tag a friend that could do with ______ – Tag a friend that could do with reading this post etc. Comment Baiting – “Comment ____ if you agree! – …