SEO Glossary 2019

The SEO Glossary

Essential SEO terms 301 – Permanent server redirect – 301’s are vital for SEO as they maintain the ‘link juice’ that has been built up over time. Anytime you change the wording of the URL ‘slug’ you should add a 301 redirect to the new URL – also vital if you’re changing to a new URL. 404 – A dead page caused by an incorrect or out of date link, 404’s are most commonly caused by dead links. Things that could cause a 404 error The user has attempted to navigate the website manually by typing in the URL manually and has mistyped or guessed incorrectly a page. Web page has been moved or deleted Admin has misspelt the URL in the navigation or linked image etc. Fixing 404’s is vital for improving any websites SEO as they count as negative factors in the ranking algorithms. Alt text – Important for SEO as …