The 3 Best Web Page Speed Test tools for improving your SEO

Best Web Page Speed test tools

This article is more than just a few links to some web page speed test tools, it’ll also explain why they’re good and how you can use them to improve your web page speed loading time. When it comes to ranking your website on Google, there are some very complicated algorithms which factor in more signals than the average mind could begin to comprehend, just ask the US Congress if you don’t believe me. One factor you can definitely control however and plays a huge role in not only in your websites desktop & mobile ranking but also in the user experience is your web page speed. Important to note When measuring your website speed, you’ll see conflicting results across numerous websites in terms of page score and time. This isn’t a sign of the speed testing tools being incorrect or inconsistent, they’re just measuring for different things. DIY website …

SEO Glossary 2019

The SEO Glossary

Essential SEO terms 301 – Permanent server redirect – 301’s are vital for SEO as they maintain the ‘link juice’ that has been built up over time. Anytime you change the wording of the URL ‘slug’ you should add a 301 redirect to the new URL – also vital if you’re changing to a new URL. 404 – A dead page caused by an incorrect or out of date link, 404’s are most commonly caused by dead links. Things that could cause a 404 error The user has attempted to navigate the website manually by typing in the URL manually and has mistyped or guessed incorrectly a page. Web page has been moved or deleted Admin has misspelt the URL in the navigation or linked image etc. Fixing 404’s is vital for improving any websites SEO as they count as negative factors in the ranking algorithms. Alt text – Important for SEO as …

Why is SEO important?

Article on why is SEO important linked to this image

Why is SEO important?    SEO or Search engine optimisation is vital for any size of business that wants their website to succeed online but you might be asking why? Why should I invest money in something I can’t see immediate results from? You might be saying something along the lines of… “I’ve already invested money in a website and someone runs a social media platform for me so that’ll be enough.” Well, unfortunately, it’s not if you want to grow online or make the most of the potential of your online ability. An effective SEO campaign could result in anything from an extra 5-10% of sales to tripling your business’ performance over a few years.   SEO in action   Let’s use the example of an organisation that has just lost an employee to maternity or another company has headhunted their employee. The work this employee did is vital to their …

Full Guide to: What is Organic Traffic?

What is organic Traffic SEO

Full Guide to: What is Organic Traffic? Industry terms can be confusing to the average business owner but when it comes to growing your online presence and brand, there are a few terms and meanings you would do well to learn. Industry Traffic terms Organic Traffic Social Traffic Referral Traffic Paid Traffic    Each of these methods are used in growing your online presence. Some are more useful in circumstances than others but for this article, we’ll be focusing on what is organic traffic and how can we improve the amount your website is receiving So what is organic traffic?   Organic traffic is customers/leads that have found your website naturally through a search engine such as Bing, Google or Yahoo. It’s the complete opposite of Paid traffic and the main goal of any legitimate SEO campaign is to improve the growth of organic traffic over time.   Organic traffic is …

What The Heck Is Black Hat & White Hat SEO 2018

White hat vs black hat seo

What The Heck Is Black Hat & White Hat SEO? You’ve probably heard the terms White Hat & Black Hat SEO thrown around before. You might have even had a few spammy emails in your inbox mentioning them, most business owners have a fairly poor grasp of what SEO even is, so why would you need to know about the specifics? Failing to understand the difference or worse, investing in the wrong service for the wrong business could be catastrophic for your business’ online presence, resulting in the complete loss of organic growth (free traffic) for your website after being added to Google’s dreaded blacklist.   What is Blackhat SEO? ( And why you should avoid it ) Blackhat SEO is known by many terms but it was frequently used in the early years of the internet as a quick way of boosting your way up the search engines in …

New Meta description length in 2018

Meta descriptions 2018

Google has released out some recent updates which allow for and some cases override meta descriptions to a maximum of 375 characters, instead of the standard 155 characters limit. Should you use the new meta description length? Well yes… and no.  This new 300 character limit allows for obviously more real estate space on google. Also, an opportunity for further explanation for selling services, listing additional services or highlighting longer snippets from blogs. The problem occurs when other search consoles read your site, it won’t be the same limit so it may lead to some odd looking cut offs if you’ve not prepared or thought about it. Additionally to this, should Google ever revert to the older settings then you’re stuck reverting back all your content. My advice? Ensure your SEO plugins (if on WordPress) is up to date with the latest versions. Then include or writeup the 375 character …