Full Guide to: What is Content Marketing?

Content is king

What is content marketing In order to understand content marketing from a business perspective, you have to understand that every potential user entering your website is a potential lead or customer. Once you understand this simple fact, you can understand why content marketing is a hugely valuable & often free method of reaching customers and converting them on your website with effective sales funnels. So what is Content Marketing?  Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action. Almost every service or product available in the world is there to solve a problem. As such in 2018 and for the last 20 or so years, with the introduction of the global brain hive that is the internet, people have been able to search for solutions for their …