What The Heck Is Black Hat & White Hat SEO 2018

White hat vs black hat seo

What The Heck Is Black Hat & White Hat SEO? You’ve probably heard the terms White Hat & Black Hat SEO thrown around before. You might have even had a few spammy emails in your inbox mentioning them, most business owners have a fairly poor grasp of what SEO even is, so why would you need to know about the specifics? Failing to understand the difference or worse, investing in the wrong service for the wrong business could be catastrophic for your business’ online presence, resulting in the complete loss of organic growth (free traffic) for your website after being added to Google’s dreaded blacklist.   What is Blackhat SEO? ( And why you should avoid it ) Blackhat SEO is known by many terms but it was frequently used in the early years of the internet as a quick way of boosting your way up the search engines in …