Why is SEO important?

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Why is SEO important?    SEO or Search engine optimisation is vital for any size of business that wants their website to succeed online but you might be asking why? Why should I invest money in something I can’t see immediate results from? You might be saying something along the lines of… “I’ve already invested money in a website and someone runs a social media platform for me so that’ll be enough.” Well, unfortunately, it’s not if you want to grow online or make the most of the potential of your online ability. An effective SEO campaign could result in anything from an extra 5-10% of sales to tripling your business’ performance over a few years.   SEO in action   Let’s use the example of an organisation that has just lost an employee to maternity or another company has headhunted their employee. The work this employee did is vital to their …